01Chatbot vs. agent
A chatbot answers questions. An agent takes action: it books an appointment, issues an invoice, reads a document and extracts its expiry date, or turns a request into a task plan.
02Use cases ready today
- WhatsApp customer service that understands colloquial Arabic, answers frequent questions and hands complex cases to a staff member.
- Reading invoices, contracts and documents with a camera and extracting their data.
- An internal assistant that answers employees from company policies and the operations manual.
- Smart alerts: stock about to run out, an overdue invoice, a customer who hasn't been followed up.
03What to watch out for
Define what the agent is allowed to do and what requires human approval, protect customer data, and review response quality continuously. Responsible AI is not a luxury; it is a condition of trust.
04Where to start
Pick one repetitive, costly process, build a small agent for it, and measure the results before scaling up.
